Katie Kotick
About Katie Kotick
Katie Kotick is a Digital Marketing Manager at Advanced Drainage Systems, Inc., with a background in retail marketing and communications. She has held various positions in companies such as Ascena Retail Group, L Brands, and Victoria's Secret, accumulating extensive experience in digital marketing and project management.
Current Role at Advanced Drainage Systems
Katie Kotick serves as the Digital Marketing Manager at Advanced Drainage Systems, Inc. since 2021. In this role, she oversees the execution of digital marketing strategies, leveraging her extensive experience in retail and store operations. Her responsibilities include managing digital campaigns and utilizing her project management skills to ensure the successful completion of marketing initiatives.
Previous Experience in Retail Marketing
Prior to her current position, Katie held several roles in retail marketing. She worked as a Brand Marketing Manager at Lane Bryant from 2018 to 2021, where she focused on brand strategy and marketing operations. Additionally, she served as a Marketing Operations Specialist at Ascena Retail Group, Inc. for six months in 2018 and as a VSS Sr. Communications Specialist at L Brands from 2013 to 2016, contributing to various marketing and communications projects.
Educational Background and Qualifications
Katie Kotick has a solid educational foundation in business and communications. She earned a Bachelor's Degree in Business Administration with a focus on Marketing-Advertising from Wayne State University, completing her studies from 2009 to 2011. Additionally, she holds a Graduate Certificate in Communications and New Media from the same institution, which she obtained in 2012. Earlier, she achieved an Associate's Degree in Business Administration and Accounting from Henry Ford Community College from 2005 to 2008.
Skills and Professional Development
Katie possesses a diverse skill set that enhances her effectiveness in digital marketing. She has expertise in creative services and promotions, which supports her ability to manage comprehensive marketing campaigns. Her strong background in project management aids in overseeing complex projects. Katie actively seeks challenges and thrives on feedback, demonstrating her commitment to continuous improvement and professional growth.
Early Career and Additional Roles
Katie began her career in retail with various roles at Victoria's Secret, including Full-time Sales Specialist and Staffing Supervisor from 2010 to 2013, and Intimate's Category Supervisor for two months in 2013. She also gained experience as a Marketing and Web Content Specialist at HealthCall of Detroit in 2013 and briefly worked as a Certified Food Over Medicine Instructor at Wellness Forum Health in 2020.