Kelly Lucente
About Kelly Lucente
Kelly Lucente is the Chief Marketing Officer at AWC, known for transforming the brand and enhancing its market presence through innovative marketing strategies.
Kelly Lucente Chief Marketing Officer at AWC
Kelly Lucente serves as the Chief Marketing Officer at AWC. She leads the marketing team responsible for transforming AWC from a two-way radio company into a leading communication and technology brand. In her role, she oversees all aspects of marketing, brand, design, communication, and events. Lucente is tasked with integrating AWC's communication solutions, product suite, and technology innovations to build brand awareness across all verticals and divisions of the company.
Kelly Lucente Marketing and Branding Expertise
With more than 30 years of experience in marketing and branding, Kelly Lucente is a seasoned strategist. She has significant experience working with customer-focused brands like Pearle Vision, RE/MAX, Ryland Group, Pulte Group, Mattamy Homes, and Rollerblade. Lucente focuses on innovation and real-time brand solutions, emphasizing positioning and differentiation. She has successfully evolved the throughput marketing functions into a purposeful in-house creative agency.
Kelly Lucente Advisory Roles and Mentorship
Kelly Lucente is an advisory board member for Entrepreneurship In Action at the University of Minnesota's Carlson School of Management. Additionally, she acts as a mentor for the MN Cup, a statewide new-venture competition that supports entrepreneurs. These roles reflect her advocacy for product innovation and entrepreneurship. Lucente's involvement with aspiring business leaders underscores her commitment to fostering new ideas and ventures in the business world.
Kelly Lucente Advocacy for Entrepreneurship and Product Innovation
An advocate for product innovation and entrepreneurship, Kelly Lucente has played a vital role in mentoring emerging entrepreneurs. Her work with MN Cup and the University of Minnesota Carlson School of Management highlights her dedication to supporting new ventures and innovative business solutions. Lucente's experience and advisory roles ensure she imparts practical knowledge and strategic advice to help startups succeed.