Anita Baldwinson
About Anita Baldwinson
Anita Baldwinson is the Director of Marketing Communications at Advantage Solutions, where she has worked since 2024. With over two decades of experience in marketing leadership, she specializes in creating differentiated customer experiences and has held various marketing roles at TNG – A Division of the Jim Pattison Group and SAS Retail Services.
Current Role at Advantage Solutions
Anita Baldwinson serves as the Director of Marketing Communications at Advantage Solutions, a position she has held since 2024. In this role, she focuses on delivering a differentiated customer experience across various marketing touchpoints. Her responsibilities include strategic planning, content development, and brand strategy, ensuring that the organization's marketing efforts align with its overall objectives.
Previous Experience at TNG – A Division of the Jim Pattison Group
Anita Baldwinson worked at TNG – A Division of the Jim Pattison Group for a total of 12 years, holding several key positions. She served as Manager of Retail Services | Marketing from 2004 to 2016, and later as Marketing Director from 2019 to 2021. During her tenure, she was instrumental in shaping marketing strategies and enhancing customer engagement.
Experience at SAS Retail Services
Before joining Advantage Solutions, Anita Baldwinson was the Director of Marketing at SAS Retail Services from 2021 to 2024. In this capacity, she led marketing initiatives and contributed to the company's growth through effective marketing strategies and operational change management.
Educational Background in Marketing
Anita Baldwinson studied at the Haskayne School of Business and the University of Calgary, where she earned a Bachelor of Commerce (BCom) degree with a focus on Marketing. Her educational background provides her with a solid foundation in marketing principles and practices, which she has applied throughout her extensive career.
Marketing Leadership and Expertise
With over two decades of experience in marketing leadership, Anita Baldwinson specializes in omni-channel marketing and data-driven decision making. She is known for producing high-impact marketing collateral and aligning teams around common goals. Her strong communication skills and ability to foster a positive organizational culture contribute to her effectiveness as a leader in the marketing field.