Christine Goonan
About Christine Goonan
Christine Goonan is an experienced Account Director with a strong background in sports marketing and membership management. She has held various roles in notable organizations, including the Association of National Advertisers and the Women's Sports Foundation, where she developed impactful programs and increased membership significantly.
Current Role at Advantage Solutions
Christine Goonan serves as an Account Director at Advantage Solutions: Sales, Marketing, Technology since 2023. In this role, she is responsible for managing client accounts and developing marketing strategies to enhance client engagement and satisfaction. Her experience in various marketing and partnership roles contributes to her effectiveness in this position.
Previous Experience in Marketing and Partnerships
Christine has held several significant positions in marketing and partnerships. She worked as a Director of Membership at the Association of National Advertisers from 2013 to 2018, where she increased membership by 15% year-over-year. Additionally, she served as a Director of Business Development at Sunflower Group and as a Membership Consultant for the National Coast Guard Museum Association, showcasing her expertise in membership growth and community engagement.
Educational Background
Christine Goonan studied at the University of Wisconsin-La Crosse, where she earned a Master of Science in Sports Marketing. She also holds a Bachelor of Science in Athletic Training from Springfield College. Additionally, she participated in a study abroad program at the University of Brighton, further enhancing her educational experience.
Achievements in Women's Sports Marketing
Throughout her career, Christine has developed sponsorship opportunities for Fortune 500 companies to support women and girls' athletic programs. She custom created the Equipped2Play national grant program, sponsored by Gatorade, which provides significant sports equipment for women and girls annually. Furthermore, she piloted the first-ever national branding campaign for the Women's Sports Foundation, securing $1M in value-in-kind media and services.
Career Progression and Impact
Christine's career includes various roles that reflect her growth in the marketing and sponsorship sectors. She has worked with organizations such as the National Basketball Association, Jewish Funders Network, and the Intrepid Sea, Air & Space Museum. Notably, she built and launched a membership program at the Intrepid Sea, Air & Space Museum, generating over $6M in revenue after 25 years without such a program.