Craig Lesser Craig L160@Aol.Com
About Craig Lesser Craig L160@Aol.Com
Craig Lesser is a Category Manager with extensive experience in marketing and brand management across various sectors. He has held positions at notable companies such as Unilever, Revlon, and Nielsen, and he holds a BA in English and an MBA in Marketing from Columbia University.
Current Role at Advantage Sales & Marketing
Craig Lesser has been serving as a Category Manager at Advantage Sales & Marketing since 2010. In this role, he supports 12 Business Managers in managing a diverse portfolio of blue-chip companies. His responsibilities include developing and implementing marketing strategies that align with the needs of clients such as Unilever, Del Monte, Henkel, and Johnson & Johnson. His extensive experience in category management allows him to effectively navigate the complexities of the market.
Previous Experience at Unilever Bestfoods
Before his current position, Craig Lesser worked at Unilever Bestfoods as a Marketing Assistant and later as an Assistant Marketing Manager from 1984 to 1987. During his three years at Unilever, he gained foundational experience in marketing strategies and brand management, which contributed to his professional development in the consumer goods sector.
Career at Nielsen
Craig Lesser held the position of Client Manager at Nielsen from 2005 to 2009. In this role, he focused on leveraging consumer insights and data analytics to inform strategic decision-making for clients. His expertise in utilizing Nielsen and IRI scanning and panel data has been instrumental in shaping marketing strategies across various sectors.
Education and Expertise
Craig Lesser earned a Bachelor of Arts degree in English from Columbia University. He furthered his education at Columbia Business School, where he obtained a Master of Business Administration with a focus on Marketing. His academic background, combined with his extensive professional experience, provides him with a comprehensive understanding of marketing strategies and consumer behavior.
Experience in the Beauty and Consumer Goods Sector
Craig Lesser has significant experience in the beauty and consumer goods sectors, having worked as Marketing Director and in Category Management at Revlon from 1988 to 1999. His 11 years at Revlon allowed him to manage brands effectively and develop marketing strategies that resonate with consumers. This experience has contributed to his ability to manage brands across various sectors, including food and health and beauty aids.