David Dyer
About David Dyer
David Dyer is a Senior Strategic Program Manager with over 20 years of experience in the consumer packaged goods industry. He specializes in transforming data into actionable insights and has a strong background in building relationships with stakeholders across various channels.
Work at Advantage Solutions
David Dyer currently serves as a Senior Strategic Program Manager at Advantage Solutions, a role he has held since 2019. In this position, he operates in a hybrid work environment based in the Fayetteville, Arkansas Area. His responsibilities include developing integrated solutions that leverage data to drive sales and enhance marketing strategies.
Professional Experience in CPG Industry
David Dyer has over 20 years of experience in the consumer packaged goods (CPG) industry. His career includes significant roles such as Sr. Customer Marketing Analyst at Cadbury Schweppes Bottling Group, Integrated Media Sales Executive at Valassis, and Director at The Twiggs Group. His expertise lies in innovative shopper marketing and multichannel sales initiatives.
Educational Background
David Dyer studied at the University of Arkansas, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Marketing Management. This educational foundation supports his extensive career in sales and marketing within the CPG sector.
Skills and Specializations
David Dyer specializes in transforming data into actionable insights, which enables the development of integrated solutions. He is experienced in driving increased sales and market share through experiential and e-commerce strategies, emphasizing the importance of data-driven decision-making in marketing.
Previous Roles and Responsibilities
Throughout his career, David Dyer has held various positions that contributed to his expertise in the CPG industry. He worked as a Category & Space Manager at Anheuser-Busch, a National Account Manager at Seneca Foods Corporation, and an Integrated Media Sales Executive at Valassis. His roles have involved building and maintaining relationships with key stakeholders across multiple channels, retailers, and manufacturers.