Jason Potter
About Jason Potter
Jason Potter serves as the Senior Vice President and Head of Category Leadership at Advantage Intelligence. He has extensive experience in category management and insights, having held leadership roles at companies such as Danone, Mondelēz International, and Jack Link's Protein Snacks.
Current Role at Advantage Solutions
Jason Potter serves as Senior Vice President and Head of Category Leadership at Advantage Solutions: Sales, Marketing, Technology. He has held this position since 2022, working from Basking Ridge, New Jersey. In this role, he focuses on category leadership within the Advantage Intelligence division, leveraging his extensive background in category management and insights.
Previous Experience in Category Leadership
Prior to his current role, Jason Potter worked at Danone as Senior Director of Category Leadership from 2018 to 2021. During his tenure, he advocated for a shift to holistic category leadership, which integrated various functions such as category management and shopper marketing. His efforts contributed to elevating Danone's ranking in the annual Advantage survey.
Educational Background
Jason Potter earned a Master of Business Administration (MBA) in General Management from Emory University - Goizueta Business School. He also holds a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing from Appalachian State University. His educational background supports his expertise in category management and strategic insights.
Career Progression and Key Roles
Jason Potter has held various significant positions throughout his career. He worked at Mondelēz International in roles such as Associate Director of Customer Service Solutions and National Sales Manager for Target. He also served as Director of Category Management & Insights at Jack Link's Protein Snacks and held multiple positions at E. & J. Gallo Winery, where he gained foundational expertise in Lean Six Sigma process improvement.
Achievements in Category Management
Throughout his career, Jason Potter has achieved notable advancements in category management. He rebuilt category management at Jack Link's Protein Snacks, positioning it as a value-added partner for retailers. Additionally, he partnered with management consultants on high-profile initiatives at Kraft, ConAgra, SuperValu, and Mondelēz, showcasing his ability to drive strategic improvements.