Joe Ruiz
About Joe Ruiz
Joe Ruiz serves as the Executive Vice President and General Manager at Advantage Sales, Marketing, Technology, focusing on Costco and IBC. He has a background in industrial management and extensive experience in sales and marketing across several prominent companies.
Work at Advantage Solutions
Joe Ruiz serves as the Executive Vice President and General Manager at Advantage Sales, Marketing, Technology, specifically overseeing the Costco and IBC divisions. He has held this position since 2021 and operates from Bellmawr, New Jersey. In his role, Ruiz is responsible for strategic planning and execution of sales and marketing initiatives, ensuring alignment with corporate objectives and enhancing client relationships.
Education and Expertise
Joe Ruiz studied at East Carolina University, where he earned a Bachelor of Science degree in Industrial Management in 1996. His educational background provides a foundation for his extensive career in sales and marketing, equipping him with the skills necessary to lead teams and develop effective merchandising strategies.
Background
Prior to his current role, Joe Ruiz held several significant positions in the food and retail industry. He worked at Campbell Soup Company as Corporate Director of Merchandising Strategies and Retail Operations for North America from 2005 to 2011. Following that, he served as Customer Vice President of Sales for North America Wholesale at Godiva Chocolatier from 2011 to 2015. His career also includes a role as Director of Sales Development and Customer Service at Pepperidge Farm from 2000 to 2005.
Achievements
Throughout his career, Joe Ruiz has received multiple awards recognizing his contributions to the industry. He was awarded the Merit Award at Campbell Sales Company and the President Award at Pepperidge Farm. Additionally, he earned the Extraordinary Performance Award at Campbell Soup Company and was recognized in the June 2010 publication of Who's Who in Retail Execution by Shopper Marketing. While at Godiva, he received the Team of the Year award.