John Richards
About John Richards
John Richards is a seasoned analytics professional currently serving as Sr Analytics Lead at Advantage Solutions in Chicago. He has over three decades of experience in various leadership roles across notable companies, including PepsiCo, Wm. Wrigley Jr. Company, and Rupari Foods.
Current Role at Advantage Solutions
John Richards serves as the Sr Analytics Lead at Advantage Solutions, a position he has held since 2020. In this role, he focuses on analytics within sales, marketing, and technology sectors. His work involves leading analytic projects that support major clients, including those in the beverage and food industries. His expertise contributes to data-driven decision-making processes that enhance business performance.
Previous Experience at Wm. Wrigley Jr. Company
Richards worked at Wm. Wrigley Jr. Company in various capacities. He served as the Director of US Category Management from 2006 to 2010 and later as the Sr Director of Sales for Grocery East from 2010 to 2012. During his tenure, he was responsible for category management and sales strategies, contributing to the company's market positioning and growth.
Professional Background in Marketing and Business Development
Richards has a robust background in marketing and business development. He was the VP of Marketing and Business Development at Rupari Foods from 2012 to 2015. Prior to that, he held the position of Vice President of Client Services at Information Resources for one year in 2003-2004. His experience spans various industries, including food and consumer goods.
Education and Academic Credentials
John Richards earned a Bachelor of Arts degree in Advertising from Northern Illinois University. His educational background has provided a foundation for his extensive career in analytics, marketing, and category management. This academic experience has been instrumental in shaping his approach to market research and brand development.
Expertise in Analytics and Market Insights
Richards possesses advanced skills in shopper, customer, and consumer insights. His expertise is evident in his ability to develop acquisition strategies and manage equity investments. He has a strong background in e-commerce and category management, which enhances business planning and P&L ownership. His leadership roles are characterized by high ethical standards and confidentiality.