Larry Woehl
About Larry Woehl
Larry Woehl serves as the Director of Customer Insights for the West Region and Natural Specialty at Advantage Solutions since 2018, bringing over three decades of experience in category management and customer development, primarily with Campbell Soup Company.
Work at Advantage Solutions
Larry Woehl has served as the Director of Customer Insights for the West Region and Natural Specialty at Advantage Solutions since 2018. In this role, he focuses on leveraging customer insights to drive sales and marketing strategies within the organization. His tenure at Advantage Solutions spans six years, contributing to the company's growth in understanding customer needs and market trends.
Career at Campbell Soup Company
Larry Woehl has an extensive career at Campbell Soup Company, where he held various positions over a span of 17 years. He began as an Account Merchandiser for Raley’s from 1990 to 1993 and progressed through roles such as Merchandiser for the Western Region, Manager of Customer Development, and Senior Sales and Marketing Manager. His leadership in category management included positions as Senior Category Manager for Team Albertson’s and Director of Category Management for the Western Region.
Experience at Decas Cranberry Products Inc.
From 2012 to 2017, Larry Woehl worked at Decas Cranberry Products Inc. as the Senior Director of National Accounts & Retail Brokers. In this role, he managed national accounts and developed relationships with retail brokers, enhancing the company's market presence and sales strategies.
Professional Background
Larry Woehl's professional background includes over three decades of experience in sales, marketing, and category management. His career began in 1985 at Campbell Soup Company, where he gained a comprehensive understanding of the food industry. His roles have involved strategic planning, customer development, and market analysis, equipping him with a diverse skill set applicable to various sectors within the industry.