Mark Gallardo
About Mark Gallardo
Mark Gallardo is a Digital Marketing Specialist with extensive experience in the marketing sector, currently working at Advantage Solutions since 2017. He also serves as President of Lead Better Digital and has a strong background in developing marketing strategies for the automotive industry.
Current Role at Advantage Solutions
Mark Gallardo serves as a Digital Marketing Specialist at Advantage Solutions, a position he has held since 2017. In this role, he focuses on enhancing marketing strategies to improve client engagement and drive results. His responsibilities include providing detailed opportunity analysis to clients, which helps identify optimal audiences, campaign strategies, and deployment dates aimed at maximizing return on investment (ROI). His work is integral to the company's efforts in sales, marketing, and technology.
Previous Experience at Advantage Solutions
Prior to his current role, Mark Gallardo worked at Advantage Solutions as a Business Specialist from 2018 to 2020. During his two years in this position, he contributed to various marketing and sales initiatives, leveraging his expertise to support clients in achieving their business goals. His experience at Advantage Solutions has equipped him with a comprehensive understanding of the marketing landscape.
Experience at Worth Advertising Group
Mark Gallardo served as the Senior National Sales/Marketing Communications Manager at Worth Advertising Group from 2010 to 2016. Over the course of six years, he developed and implemented marketing strategies that enhanced brand visibility and client engagement. His role involved managing communications and sales efforts, contributing to the overall success of the organization.
Leadership at Lead Better Digital
Since 2020, Mark Gallardo has held the position of President at Lead Better Digital. In this leadership role, he oversees the development and execution of digital marketing strategies, focusing on the automotive industry. His expertise includes designing personalized email and social marketing campaigns, utilizing a proven four-step process to enhance marketing efforts for automotive dealerships, auto groups, and original equipment manufacturers (OEMs).
Education and Expertise
Mark Gallardo earned a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services from the University of Florida, where he studied from 1990 to 1994. His educational background has provided him with a solid foundation in marketing principles, which he applies in his current and previous roles. He specializes in integrated marketing efforts aimed at increasing market share, volume, and service retention.