Michael Atkins
About Michael Atkins
Michael Atkins serves as the Executive Vice President at Advantage Solutions, bringing extensive experience from previous roles at Nestlé Waters and Q Mixers. He has a strong background in managing and growing businesses across various channels, with a notable record of achieving significant growth in the consumer packaged goods sector.
Current Role at Advantage Solutions
Michael Atkins serves as the Executive Vice President at Advantage Solutions, a company specializing in sales, marketing, and technology. He has held this position since 2023 and operates remotely. In this role, he leverages his extensive experience in the consumer packaged goods (CPG) industry to drive strategic initiatives and enhance business performance.
Previous Experience at Nestlé Waters
At Nestlé Waters, Michael Atkins held several key positions, including General Manager and Vice President of the Tea Business Unit from 2010 to 2013, and Vice President of US Grocery from 2013 to 2018. During his tenure, he managed a team of over 1,000 individuals and was responsible for significant business growth, including a 60% increase in a billion-dollar category.
Leadership Experience at Q Mixers
Michael Atkins worked as the Executive Vice President at Q Mixers from 2019 to 2022. In this role, he contributed to the company's growth and development in the beverage sector. His leadership experience in this position further solidified his expertise in managing teams and driving business success.
Educational Background
Michael Atkins has a strong educational foundation, having studied at the University of Connecticut where he earned a Bachelor of Arts in Philosophy. He also completed the Essentials of Leadership Course at London Business School and participated in the Nestle Rive Reine Global Executive Training program, enhancing his leadership skills and business acumen.
Expertise in Business Growth
Michael Atkins possesses expertise in managing and growing businesses across various channels, including Grocery, Mass, and Convenience stores. His proven track record includes building and leading teams to achieve sustainable growth in both large and small CPG companies, showcasing his ability to drive results in competitive markets.