Nichole Simpson, Css, Cms
About Nichole Simpson, Css, Cms
Nichole Simpson serves as the Senior Vice President of Business Development and Customer Leadership at Advantage Solutions, where she has worked since 2023. With extensive experience in the wine and spirits industry, she has held various leadership roles, including Vice President of Commercial Strategy at Studio Beverage Group and Vice President of Client & Customer Solutions at Advantage Solutions.
Current Role at Advantage Solutions
Nichole Simpson serves as the Senior Vice President of Business Development and Customer Leadership at Advantage Solutions, a position she has held since 2023. In this role, she focuses on driving business growth and enhancing customer relationships. Advantage Solutions operates in the sales, marketing, and technology sectors, providing a platform for Nichole to leverage her extensive experience in business development.
Previous Experience at Studio Beverage Group
Before joining Advantage Solutions, Nichole Simpson worked at Studio Beverage Group as the Vice President of Commercial Strategy from 2021 to 2022. In this role, she was responsible for developing and implementing commercial strategies that aligned with the company's goals. Her tenure at Studio Beverage Group contributed to her expertise in the beverage industry.
Background in the Wine and Spirits Industry
Nichole has a strong background in the wine and spirits industry, having held various positions at E. & J. Gallo Winery. Her roles included Barefoot Field Brand Manager for Ohio, Oregon, and Eastern Washington, as well as Category Management and Walmart/Sams Category Analyst. This experience has provided her with a deep understanding of market dynamics and consumer behavior in this sector.
Education and Expertise
Nichole Simpson studied at the University of Arkansas from 2003 to 2008, where she gained foundational knowledge that supports her career in business development and customer leadership. She possesses expertise in Nielsen analytics, which is essential for analyzing consumer behavior and market trends. Her skills in consumer products and retail further enhance her capabilities in driving business success.
Career Progression and Skills
Throughout her career, Nichole has progressed through various roles in sales management and business development. She has worked at Walmart as a Senior Buyer and held the position of Executive Vice President at IBG Wines. Her diverse experience has equipped her with skills that are critical for success in business development, particularly in the consumer goods sector.