Rita Mc Murray
About Rita Mc Murray
Rita Mc Murray is a Business Development Manager with a strong background in sales and marketing, recognized for achieving significant sales increases and winning multiple awards in her field. She has a Bachelor of Arts in Psychology from the University of Missouri-Kansas City and has been with Advantage Solutions since 2017.
Work at Advantage Solutions
Rita Mc Murray has been employed at Advantage Solutions as a Business Development Manager since 2017. In this role, she operates within the Midwest Region, representing manufacturers across all eight AWG divisions. Her responsibilities include executing promotional plans and managing trade spend budgets effectively. Mc Murray utilizes the DemandTec Deal Management system to enhance promotional strategies and drive sales growth.
Education and Expertise
Rita Mc Murray earned a Bachelor of Arts (B.A.) in Psychology from the University of Missouri-Kansas City. Her educational background provides her with a strong foundation in understanding consumer behavior, which she applies in her business development role. Mc Murray's expertise includes consultative sales techniques and strategic merchandising, contributing to her success in increasing sales for various products.
Achievements
Rita Mc Murray has received multiple merchandising and sales awards throughout her career. Notably, she has been honored with the Sales Leadership Award for three consecutive years in the Dairy, Grocery, and Packaged Meat categories. Her significant contributions include achieving a 31% sales increase for Newman's Own, Inc. and growing sales of Kretschmar Deli meats from 10,000 pounds to 1,100,000 pounds annually within two years.
Sales Strategies and Impact
Mc Murray has effectively implemented sales strategies that have led to substantial growth in product distribution and visibility. She negotiated an incremental four-foot section for Kraft shredded cheese in a key account by eliminating non-performing competitive products. Additionally, she developed a customized merchandising set for Oscar Mayer products, which resulted in tripling the SKU count in 26 stores.