Scott Williams
About Scott Williams
Scott Williams serves as Vice President of Digital Innovation & Partnerships at Brand Connections and has extensive experience in sales and marketing across various companies, including Advantage Solutions and Bazaarvoice. He specializes in product sampling and digital engagement strategies to enhance brand-consumer connections.
Current Role at Advantage Solutions
Scott Williams serves as the Vice President of Digital Innovation & Partnerships at Advantage Solutions: Sales, Marketing, Technology. He has held this position since 2020, contributing to the company's strategic initiatives in the San Francisco Bay Area. In this role, he oversees comprehensive offerings that connect brands with consumers through various channels, including venue, eCommerce, retailer, and digital sampling.
Previous Experience at Advantage Solutions
Before his current role, Scott Williams worked at Advantage Solutions from 2016 to 2019 as Vice President of Business Development/National Brand Sales. During his three years in this position, he focused on enhancing sales and marketing strategies within the organization, operating in the San Francisco Bay Area.
Career History in Sales and Marketing
Scott Williams has extensive experience in sales and marketing across various companies. He served as Vice President of National Media Sales at Bazaarvoice from 2012 to 2016 and as VP of Sales at Longboard Media from 2009 to 2012. His role at Bazaarvoice involved managing national media sales, while at Longboard Media, he led sales initiatives. He also worked at Shopping.com as Sales Director from 2007 to 2009.
Educational Background
Scott Williams studied at the University of Missouri-Columbia from 1993 to 1998, where he completed his degree over five years. This educational foundation has supported his career in sales and marketing, providing him with essential skills and knowledge.
Key Contributions to Product Sampling
In his career, Scott Williams played a significant role in the merger of Brandshare and Brand Connections, which led to the formation of a leading product sampling company. He is responsible for creating and managing product sampling, in-store events, and digital shopper engagement strategies that enhance retailer revenue and customer loyalty.