Fran Biderman Gross
About Fran Biderman Gross
Fran Biderman-Gross is the Founder and CEO of Advantages, an award-winning branding and marketing agency. The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational 3 keys: Purpose, Values, and Story. Advantages is a paradigm for the 3 keys; shared values are infused into every action with clients and every project is an opportunity to demonstrate how to bring Purpose into marketing, branding, leadership, and culture. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth. Fran is the host of the podcast Drive Profit With Purpose, available wherever you listen to podcasts and is the co-author of How to Lead A Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit published by Wiley. To learn more, visit www.advantages.com and www.3keysbook.com. Fran@advantages.net