Nathalie Kinsbursky
About Nathalie Kinsbursky
Nathalie Kinsbursky is an Account Director at Advertise Purple, where she has worked since 2022, managing a team and overseeing numerous global e-commerce brands. She has a diverse background in account management, marketing, and media buying across several companies and holds a Bachelor's degree in Business Administration from the University of Richmond.
Work at Advertise Purple
Nathalie Kinsbursky has been serving as an Account Director at Advertise Purple since 2022, where she manages a team of Account Managers and Senior Account Managers. In this role, she supervises over 155 global D2C and B2B e-commerce brands across 25 verticals. Her responsibilities include collaborating with mass media publications and social influencers to create authentic branded content. Additionally, she interfaces with C-suite executives to provide recommendations on new departmental policies and procedures. Prior to her current position, she worked as a Senior Account Manager at Advertise Purple for five months in 2022 and as an Account Manager from 2021 to 2022.
Education and Expertise
Nathalie Kinsbursky studied at the University of Richmond from 2015 to 2019, where she earned a Bachelor of Science in Business Administration with concentrations in Marketing and International Business. She also attended Università Bocconi in 2017 for 11 months, further enhancing her academic background in business. Her educational foundation supports her expertise in account management and marketing strategies.
Background
Nathalie Kinsbursky's professional journey includes various roles in marketing and account management. She began her career as a Marketing Manager at Retriev Technologies Inc. in 2017 for three months. Following that, she worked as an Account Management Intern at Madison+Main from 2018 to 2019 for eight months. She also gained experience at M&C Saatchi Performance, where she held positions as an Assistant Media Buyer from 2019 to 2021 and as a Media Buyer for six months in 2021. Additionally, she completed a project management internship at The Brave Few in 2018.
Achievements
In her role as Account Director at Advertise Purple, Nathalie Kinsbursky conducts retargeting, technology, and search gap analyses to optimize campaign growth. She has successfully managed a diverse portfolio of e-commerce brands, demonstrating her ability to drive results in a competitive market. Her collaboration with media publications and influencers has contributed to the development of effective branded content strategies.