Troy Ibarra
About Troy Ibarra
Troy Ibarra serves as the Digital Marketing Director at Advertise Purple, where he has worked since 2022. He has a diverse background in digital marketing and leadership roles, including previous positions at Delivery Dash and Rogers & Cowan.
Current Role at Advertise Purple
Troy Ibarra serves as the Digital Marketing Director at Advertise Purple, a position he has held since 2022. In this role, he provides strategic counsel on various digital marketing initiatives, including paid media placements, influencer campaigns, and e-commerce partnerships. He supervises a team that includes the sole Enterprise Account Manager at the company. His focus is on generating data-driven solutions for conversion-focused campaigns tailored to client demographics and market trends.
Previous Experience in Digital Marketing
Before joining Advertise Purple, Troy Ibarra held several positions in the digital marketing field. He worked as a Senior Digital Strategist at Advertise Purple from 2021 to 2022. Prior to that, he was an Integrated Marketing Coordinator at Rogers & Cowan from 2019 to 2021. His earlier roles include World-Wide Marketing Intern at 20th Century Fox International Corporation and various internships in marketing and event coordination at organizations such as Variety and Around Campus.
Entrepreneurial Ventures
Troy Ibarra founded Delivery Dash in 2017, where he served as President for six months. He also held the position of CEO at Tipsy Freeze from 2017 to 2019. These roles reflect his entrepreneurial spirit and ability to lead marketing initiatives in diverse business environments.
Educational Background
Troy Ibarra earned a Bachelor's Degree in Business Administration from the University of Southern California, where he studied from 2015 to 2019. He also attended the Rotterdam School of Management, Erasmus University in 2018, focusing on Business Administration and Management for 11 months. His foundational education includes graduating from Mira Costa High School from 2011 to 2015.
Revenue Generation Expertise
Troy Ibarra has a proven track record in generating significant revenue for clients. He has been instrumental in generating over $150 million in annual revenue for both B2B and B2C clients, including Fortune 500 companies. His expertise in digital marketing strategies has contributed to the success of various campaigns across different sectors.