Vishakha C.
About Vishakha C.
Vishakha C. is a Performance Marketing Associate at AdYogi with a background in biotechnology and experience in strategic marketing and data analysis.
Current Role at AdYogi
Vishakha C. currently serves as a Performance Marketing Associate at AdYogi, located in Gurugram, Haryana, India. In this role, she focuses on applying data-driven insights to optimize marketing campaigns and enhance return on investment (ROI). Her responsibilities include defining key performance indicators (KPIs) and designing marketing strategies that align with business objectives.
Previous Experience at Coding Blocks
Before joining AdYogi, Vishakha worked as a Marketing Associate at Coding Blocks from 2022 to 2023. During her one-year tenure, she collaborated cross-functionally to implement strategic marketing initiatives aimed at improving business outcomes. This experience helped her develop a solid foundation in marketing principles and practices.
Internship Experience at Adverade
Vishakha gained valuable experience as a Marketing Intern at Adverade in 2022. Her internship lasted for one month and took place in Mumbai, Maharashtra, India. This role provided her with insights into marketing operations and further developed her skills in the field.
Educational Background in Biotechnology
Vishakha holds a Master of Science (MS) degree in Biotechnology from Amity University, where she studied from 2020 to 2022. Prior to that, she completed her Bachelor of Science (BS) in Biotechnology at the same institution from 2017 to 2020. Her educational background equips her with analytical skills that are beneficial in performance marketing.
Skills in Ad Trafficking and Data Analysis
Vishakha possesses experience in ad trafficking and data analysis, which are essential for optimizing marketing campaigns. These skills enable her to assess campaign performance and make informed decisions to enhance marketing effectiveness.