Henry Hwong
About Henry Hwong
Henry Hwong is the Vice President of Product Marketing at Aera Technology in Mountain View, California, with extensive experience in corporate and product marketing roles across various technology firms.
Current Role at Aera Technology
Henry Hwong currently serves as Vice President of Product Marketing at Aera Technology in Mountain View, California, United States. In this role, he has led significant initiatives including the repositioning and updating of messaging for the Aera Decision Cloud. Hwong has collaborated closely with product management for these improvements. Additionally, he has driven the development of key technological frameworks like the Decision Data Model, the Aera Cortex AI engine, and the Decision Engagement layer. Among his achievements is leading the team responsible for the highly successful Future Now webinar series.
Past Experience in Marketing and Leadership Roles
Before his current role, Henry Hwong held the position of Vice President, Corporate Marketing at Aera Technology from 2020 to 2022. His experience also includes a brief tenure as Head of Demand Generation at Namely in New York. Prior to this, Hwong served as Vice President of Product Marketing at Avaya and Chief Marketing Officer at Sling Media. He was a Partner at Cunningham Collective for 8 years, and also held key roles at Deem, Ariba, and Provade, where he drove significant growth and strategic improvements.
Educational Background
Henry Hwong holds an MBA in General Management from the University of California, Berkeley, Haas School of Business. He earned an MS in Computer Engineering from the University of Southern California and a BS in Electrical Engineering from Rice University. This solid educational foundation has equipped him with a strong understanding of both technical and managerial aspects, enabling his contributions across various strategic and marketing initiatives in his career.
Notable Achievements
Throughout his career, Henry Hwong has achieved several notable successes. At Aera Technology, he played a pivotal role in the development and launch of critical products and led a successful digital campaign series. His strategic adjustments to funnel metrics at Namely achieved a two-fold increase in response rates. At Avaya, he served as Interim Product Marketing VP and reduced organizational costs by 30%. In addition, he has been instrumental in branding initiatives and has significantly boosted customer bases and leads in various roles, including doubling and tripling key metrics in startups and established companies.