Severine Vercruysse
About Severine Vercruysse
Severine Vercruysse serves as the Vice President of Global Marketing at AeroSafe Global, where she has worked since 2020. With extensive experience in the pharmaceutical industry, she previously held various leadership roles at GSK and AXA, specializing in digital marketing and brand development.
Current Role at AeroSafe Global
Severine Vercruysse serves as the Vice President of Global Marketing at AeroSafe Global, a position she has held since 2020. In this role, she focuses on digital and multichannel marketing strategies tailored for the pharmaceutical sector. Her responsibilities include analyzing market trends to enhance customer experiences and drive brand innovation.
Previous Experience at GSK
Prior to her current role, Severine Vercruysse accumulated extensive experience at GSK. She held several positions, including National Senior Sales Leader for Osteoporosis/Urology in Belgium for 11 months in 2013, and European Commercial Director for Respiratory from 2016 to 2020. Additionally, she worked as National Senior Business Manager for Classic Brands in Belgium in 2012 and as Global Senior Marketing Manager for Vaccines from 2003 to 2011.
Education and Academic Background
Severine Vercruysse studied at Solvay Brussels School, where she earned a Master's degree in Business/Managerial Economics from 1995 to 2000. This educational foundation has contributed to her expertise in marketing and business strategy within the pharmaceutical industry.
Specializations and Skills
Severine Vercruysse specializes in digital and multichannel marketing, particularly within the pharmaceutical sector. She has a proven track record of launching successful brands, including three blockbuster brands and seven others in both B2C and B2B environments. She emphasizes the importance of leveraging team strengths and connecting people, ideas, and technology to achieve significant results.
Professional Philosophy and Hobbies
Severine Vercruysse advocates for transforming dreams into actionable plans, aiming for collaborative outcomes. Outside of her professional life, she enjoys stand-up paddleboarding, kitesurfing, running, photography, and indulging in Belgian chocolate. She aims to excel in impactful executive roles within dynamic, customer-focused environments that prioritize innovation and entrepreneurship.