Adam Pavkov
About Adam Pavkov
Adam Pavkov: Chief Product Officer at Affinitiv
Adam Pavkov is the Chief Product Officer at Affinitiv, based in Austin, Texas. In this role, Pavkov is responsible for overseeing the product strategy, innovation, and dealership marketing strategy across all Affinitiv portfolios. His work also extends to their key original equipment manufacturer (OEM) customers, ensuring all product initiatives align with market demands and organizational goals.
Adam Pavkov's Role at Meta
Before joining Affinitiv, Adam Pavkov served as the Head of Automotive Retail at Meta, formerly Facebook. Here, he was pivotal in leading the North American dealer advertising business. His responsibilities included defining dealer strategies, vertical product development, thought leadership, and the direct management of OEM programs, top dealer groups, and the software and agency partner ecosystem.
Adam Pavkov's Background at Cox Automotive
Adam Pavkov also has a notable background with Cox Automotive, where he led the audience and data product organization. His tenure at Cox Automotive contributed to his comprehensive understanding of the automotive retail sector and the integration of data-driven product development in the industry.
Adam Pavkov's Education and Expertise
Adam Pavkov is a graduate of the University of Connecticut. His education has provided a strong foundation for his extensive career in product strategy, automotive retail, and marketing. Pavkov’s expertise spans across product development, dealership strategies, audience and data products, and management of complex ecosystems involving OEM programs, dealer groups, and various partners.