Anna Mathur
About Anna Mathur
Anna Mathur is a Marketing Production Coordinator at Affinitiv Inc, where she has worked since 2018. She specializes in print and email marketing strategies for luxury automotive brands, including BMW and Rolls-Royce.
Work at Affinitiv
Anna Mathur has been employed at Affinitiv Inc since 2018, serving as a Marketing Production Coordinator. In this role, she focuses on developing and executing marketing strategies tailored for high-end automotive clients. Her work includes both print and email marketing initiatives aimed at enhancing customer engagement and retention. Based in Chicago, IL, Anna has contributed to various projects that support luxury automotive brands.
Previous Experience at Backyard Productions
Before joining Affinitiv, Anna Mathur worked at Backyard Productions from 2011 to 2018. She held the positions of Production Assistant and Sales Liaison during her seven-year tenure, which spanned both New York, NY, and Los Angeles, CA. Her responsibilities included supporting production efforts and liaising with clients, which provided her with valuable experience in the marketing and production sectors.
Education and Expertise
Anna Mathur earned her Bachelor of Arts degree in Communications with a Business Minor from The University of Kansas. She attended the university from 2013 to 2017, where she developed a strong foundation in communication strategies and business principles. This educational background supports her current role in marketing production within the automotive industry.
Specialization in Automotive Marketing
In her current position, Anna Mathur specializes in Owner Retention Programs for luxury automotive brands. She works with prestigious clients such as BMW, MINI Cooper, BMW Motorrad, Rolls-Royce Motor Cars, and Maserati. Her focus on retention strategies aims to enhance customer loyalty and engagement for these high-end brands.