Jeff Giere
About Jeff Giere
Jeff Giere is the Manager of Strategy & Insights at Affinitiv Inc, where he leads a team in developing digital marketing strategies for the automotive sector. He holds a Bachelor of Arts and a Master of Arts in Spanish and Spanish Linguistics from Florida State University and has created a data analysis training course for employees.
Work at Affinitiv
Jeff Giere has been with Affinitiv Inc since 2018, serving as the Manager of Strategy & Insights. In this role, he leads a team of analysts and strategists to create strategic digital marketing plans specifically for the automotive industry. He also serves as the strategic analytics lead on several Original Equipment Manufacturer (OEM) accounts, focusing on national campaign performance and providing data-driven recommendations. Prior to his current position, he worked as the Performance Operations Manager at Affinitiv from 2015 to 2018.
Education and Expertise
Jeff Giere studied at Florida State University, where he earned a Bachelor of Arts in Spanish from 2009 to 2011 and a Master of Arts in Spanish Linguistics from 2012 to 2014. He also completed an Associate of Arts degree at St. Petersburg College from 2008 to 2009. His educational background supports his expertise in data analysis and strategic insights, which he applies in his current role.
Background
Jeff Giere has a strong foundation in data analysis and performance reporting. He developed new performance reporting systems tailored to operational needs, enhancing the effectiveness of data utilization in decision-making processes. His experience includes creating and teaching a data analysis training course for internal employees, focusing on advanced analysis tools such as Excel and Tableau.
Achievements
In his current role, Jeff conducts annual consumer surveys to gather insights on trends and opinions within the automotive industry. This initiative allows for a better understanding of consumer behavior, which informs strategic marketing decisions. His leadership in developing strategic digital marketing plans has contributed to the success of various campaigns in the automotive sector.