Maritha Ferreira
About Maritha Ferreira
Maritha Ferreira serves as the VP of Business Process Systems at Affinitiv Inc and has extensive experience in software integration and project management. She previously held the position of Senior Engineering Manager at Nielsen and has been involved in significant projects, including the implementation of a CPQ system and the merging of financial systems.
Work at Affinitiv
Maritha Ferreira has served as the Vice President of Business Process Systems at Affinitiv Inc since 2012. In this role, she oversees the integration of various business systems, including NetSuite ERP and Salesforce CPQ. Her responsibilities include managing a development team that ensures seamless software integration across platforms such as CRM, CPQ, NetSuite, and Zendesk. This position has allowed her to implement significant projects that enhance operational efficiency within the organization.
Experience at AutoLoop
In addition to her role at Affinitiv, Maritha Ferreira has been the Director of NetSuite and Data Projects at AutoLoop since 2012. Her work focuses on optimizing data management and project execution within the company. She has played a key role in implementing systems that improve data flow and project outcomes, contributing to the overall success of AutoLoop's operations.
Previous Role at Nielsen
Before joining Affinitiv, Maritha Ferreira worked at Nielsen as a Senior Engineering Manager from 1999 to 2012. During her 13 years in this role, she was based in the Tampa/St. Petersburg, Florida area. Her experience at Nielsen provided her with a strong foundation in engineering management and system integration, which she has leveraged in her subsequent positions.
Education and Expertise
Maritha Ferreira studied Computer Science at the University of Pretoria from 1987 to 1989. She earned her degree in this field, which has equipped her with the technical knowledge necessary for her roles in business process systems and software integration. Her educational background supports her expertise in managing complex software projects and systems.
Key Projects and Implementations
Maritha Ferreira has led several key projects throughout her career. Notably, she implemented a Configure, Price, Quote (CPQ) system that was initially developed in NetSuite and later integrated into Salesforce. This project aimed to streamline product package contracting processes. Additionally, she coordinated the merging of financial systems from five different acquired companies into a single NetSuite organization, showcasing her ability to manage large-scale integration efforts.