Mike Smelas
About Mike Smelas
Mike Smelas is a Senior Marketing Account Manager with extensive experience in marketing and communications. He has held various roles in notable companies, including Aetna and Affinitiv, and has a strong educational background in Advertising and Marketing.
Work at Affinitiv
Mike Smelas has been employed at Affinitiv since 2022, currently holding the position of Senior Marketing Account Manager. Prior to this role, he served as Marketing Account Manager at Affinitiv from 2018 to 2022. In his current role, he is responsible for managing marketing accounts and developing strategies to enhance client engagement and communication.
Education and Expertise
Mike Smelas earned a Bachelor of Science in Communications with a focus on Advertising from the University of Tennessee, Knoxville. He furthered his education by obtaining a Master of Business Administration in Marketing from the University of Phoenix. His educational background supports his extensive experience in marketing and communications.
Background
Before joining Affinitiv, Mike Smelas accumulated significant experience in various marketing roles. He worked as a Marketing Campaign Manager at Aetna from 2008 to 2017, where he developed over 65 lead generation and branding campaigns annually. He also held positions at Insurance Office of America and Starwood Vacation Ownership, contributing to his comprehensive understanding of marketing strategies.
Achievements in Marketing Campaigns
During his tenure at Aetna, Mike Smelas was responsible for the design, coding, and launch of new email and print campaigns. His efforts led to over $110 million in engaged customer revenue and the launch of 50 million communications. He is known for analyzing and optimizing marketing programs through A/B testing and targeted strategies.
Previous Work Experience
Mike Smelas has a diverse work history in marketing and production management. He served as a Production Manager at Starwood Vacation Ownership for one year and as Prepress/Graphics Manager at All Service Graphics, Inc. for six years. His roles have equipped him with a broad skill set in marketing communications and public relations.