Randall Berlin
About Randall Berlin
Randall Berlin serves as the Vice President of Enterprise Dealer Group Sales at Affinitiv Inc, bringing extensive expertise in dealership operations and performance management. He has a background that includes significant roles at Ford Motor Company and Urban Science, where he developed strong relationships with executives across the automotive industry.
Work at Affinitiv
Randall Berlin has been serving as the Vice President of Enterprise Dealer Group Sales at Affinitiv Inc since 2021. In this role, he focuses on enhancing dealership operations and driving sales strategies tailored for enterprise-level clients. His extensive background in dealership operations supports his efforts in providing valuable insights and solutions to clients.
Education and Expertise
Randall Berlin studied at Michigan State University from 1981 to 1985, where he gained foundational knowledge that supports his career in the automotive industry. He possesses extensive expertise in dealership operations, having consulted with hundreds of dealers across various brands. His specialization includes the application of scientifically-driven dealership performance processes and measurements.
Background
Randall Berlin has a long-standing career in the automotive sector, beginning with his tenure at Ford Motor Company as Global Market Representation Manager from 1985 to 2007. He later worked at Urban Science as Global Director of Dealer Services from 2007 to 2020. His experience also includes roles at AUTOFLYTE and Optym, where he held vice president positions in 2020 and 2021.
Achievements
Throughout his career, Randall Berlin has successfully sold to and developed working relationships with C-suite and VP-level executives of every major OEM in the US. He has also developed a suite of performance management software and consulting solutions that are utilized by every dealer in the US, showcasing his impact on dealership efficiency and effectiveness.