Sanjay Mistry

Digital Product Manager @ Affinitiv

About Sanjay Mistry

Sanjay Mistry is a Digital Product Manager with extensive experience in the automotive industry. He has held various roles, including Regional Field Manager at Internet Brands and has a background in training and implementing digital solutions for dealerships.

Current Role at Internet Brands

Sanjay Mistry currently serves as a Regional Field Manager for FCA at Internet Brands, a position he has held since 2018. In this role, he advises and trains approximately 300 FCA dealerships each month on digital products and processes. His responsibilities include enhancing dealership operations through effective digital solutions.

Previous Experience at Dealer Tire

Before joining Internet Brands, Sanjay worked at Dealer Tire as a Market Specialist and Field Trainer from 2016 to 2018 in Cleveland, Ohio. During his tenure, he focused on improving dealership processes and contributed to the development of training materials, including manuals and how-to guides.

Background in Automotive Industry

Sanjay Mistry has a diverse background in the automotive industry. He worked as a BMW Genius at BMW of North America from 2013 to 2016, where he implemented the OEM's Digital Playbook to enhance sales cycle efficiency. His experience also includes a role as a Community Manager at Kumbuya and a Brand Ambassador at Fancred.

Educational Qualifications

Sanjay holds a Bachelor of Arts degree in Communication and Informatics from the University of Illinois at Urbana-Champaign, where he studied from 2009 to 2013. His education provided a foundation for his career in digital product management and customer service within the automotive sector.

Internship Experience

Earlier in his career, Sanjay gained valuable experience through internships. He served as a Group Sales and Customer Service Intern at Entertainment Cruises Inc. in 2012 and as a Green Technology Marketing Intern at Panasonic in 2008. These roles contributed to his understanding of customer engagement and marketing strategies.

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