Adele Irving
About Adele Irving
Adele Irving is the Manager of Contact Strategy for ANZ SMB Sales at Afterpay, where she has worked since 2020. With over 18 years of experience in marketing and advertising, she specializes in customer lifecycle strategies within the financial services sector.
Work at Afterpay
Adele Irving has been serving as the Manager of Contact Strategy for ANZ SMB Sales at Afterpay since 2020. In this role, she focuses on developing and implementing contact strategies that enhance customer engagement and drive sales within the small and medium business sector. Her position is based in Sydney, New South Wales, Australia, where she has contributed to the company's growth in the financial services market.
Previous Experience in Marketing
Adele Irving has over 18 years of experience in marketing and advertising, primarily in the financial services sector. Before joining Afterpay, she held various positions at IAG, including Direct & Digital Marketing Manager and Principal Customer Behaviour. Her tenure at IAG spanned multiple roles, allowing her to develop expertise in customer lifecycle strategies for both B2C and B2B markets.
Career at M&C Saatchi and Ogilvy Australia
Adele worked at M&C Saatchi as an Account Director and later as a Senior Account Director. Her experience at Ogilvy Australia as an Account Director further solidified her skills in client management and strategic marketing. These roles provided her with a unique perspective on both client and creative agency dynamics, enhancing her ability to address complex business challenges.
Education and Expertise
Adele Irving's educational background supports her extensive experience in marketing. She advocates for the integration of behavioral science methodologies with data-driven strategies, aiming to improve customer experience and return on investment. Her ability to leverage strong relationship-building skills has been a key factor in her success across various roles in dynamic corporate environments.
Achievements in Customer Strategy
Throughout her career, Adele has focused on powerful storytelling to create effective customer value propositions and communication strategies. Her leadership style is informed by her experience in both client and agency roles, which allows her to navigate and solve complex business problems effectively. This approach has contributed to her reputation as a skilled strategist in the marketing field.