Adriana Jordan
About Adriana Jordan
Adriana Jordan is the Director of Growth Marketing at Cash App, specializing in Afterpay for North America. With extensive experience in digital marketing and growth strategies, she has held various roles in prominent companies including Afterpay, Williams-Sonoma, and Birdies.
Current Role at Cash App
Adriana Jordan currently serves as the Afterpay Growth Marketing Lead for North America at Cash App. She has held this position since 2023 and is based in the San Francisco Bay Area. In this role, she focuses on driving growth marketing strategies to enhance Afterpay's presence in the North American market.
Previous Experience at Afterpay
Adriana Jordan previously worked at Afterpay as the Director of Growth Marketing from 2021 to 2023. During her tenure, she contributed to the development and execution of marketing strategies aimed at expanding Afterpay's customer base and increasing brand awareness.
Professional Background in Digital Marketing
Adriana has extensive experience in digital marketing, having worked in various roles across different companies. She served as a Digital Marketing Manager at Birdies from 2017 to 2019 and as a Sr. Digital Media Analyst at Williams-Sonoma, Inc. in 2017. Her roles have involved managing paid social campaigns and analyzing digital media performance.
Educational Background
Adriana Jordan studied at UCLA, where she earned a Bachelor of Arts (B.A.) in Sociology. She also attended Menlo School, which provided her with a foundational education prior to her university studies.
Early Career and Internships
Adriana's early career includes various internships and roles that laid the groundwork for her marketing expertise. She worked as a Marketing and Communications Intern at the Pancreatic Cancer Action Network from 2008 to 2011 and as a Summer Marketing Intern at LiveOps in 2009. These experiences contributed to her understanding of marketing strategies and operations.