Alanna Gregory
About Alanna Gregory
Alanna Gregory is the Senior Director and Global Head of Customer Growth and Engagement at Cash App, where she has worked since 2022. With a strong background in marketing and growth strategies, she has held various leadership roles in companies such as Hairstory, Constellation, and Barclays Capital.
Work at Afterpay
Alanna Gregory serves as the Sr. Director and Global Head of Customer Growth and Engagement at Afterpay. She has held this position since 2021, where she leads customer acquisition, engagement, operations, and martech teams. Her role emphasizes growth marketing and data analytics, contributing to the overall strategy and performance of the company.
Current Role at Cash App
Since 2022, Alanna Gregory has been the Head of Growth at Cash App. In this role, she focuses on driving customer growth and engagement strategies. Her leadership is characterized by a strong bias for action and innovation, which aligns with her overall professional focus on growth marketing.
Previous Experience in Marketing and Growth
Alanna Gregory has extensive experience in marketing and growth roles. She was the VP of Marketing & Digital at Hairstory from 2019 to 2021. Prior to that, she worked as a Growth Consultant & Advisor at Constellation from 2017 to 2019. Additionally, she served as Head of Growth at Flutterwave for one year in 2018 to 2019.
Educational Background
Alanna Gregory studied at Princeton University, where she earned a Bachelor of Science in Engineering (B.S.E.) with a focus on Operations Research and Financial Engineering. She also attended The Brearley School, which provided her with a foundational education prior to her university studies.
Professional Background in Finance
Alanna Gregory has a background in finance, having worked at Barclays Capital as an Assistant Vice President in Emerging Markets Research from 2010 to 2013. She also held the position of Product Analyst in Electronic Trading Equities at Barclays from 2009 to 2010. This experience as a Wall Street analyst has enhanced her problem-solving and systems thinking skills.