Alexis Sitaropoulos
About Alexis Sitaropoulos
Alexis Sitaropoulos serves as the Director of Go-To-Market at Afterpay, having previously held various marketing leadership roles in companies such as Contiki Holidays and Miva, Inc. With a strong quantitative background and expertise in digital marketing, Sitaropoulos has extensive experience in both startups and large organizations.
Current Role at Afterpay
Alexis Sitaropoulos currently serves as the Director of Go-To-Market at Afterpay, a position held since 2023 in Sydney, New South Wales, Australia. In this role, Sitaropoulos is responsible for developing and implementing strategies that drive market engagement and growth for the company. This position follows a tenure as Marketing Director for B2B at Afterpay from 2021 to 2023, where they focused on enhancing business-to-business marketing initiatives.
Previous Experience in Marketing
Prior to joining Afterpay, Sitaropoulos held various marketing leadership roles. They served as Chief Marketing Officer at Contiki Holidays from 2018 to 2019 in London, United Kingdom. Sitaropoulos also worked at Magpie as Head of Marketing and Growth from 2020 to 2021 in the San Francisco Bay Area. Their experience includes a significant role at Miva, Inc. as Head of Marketing from 2005 to 2008 in London, England, and multiple positions at Contiki Holidays, including Group Marketing Director and VP of Marketing.
Educational Background and Training
Sitaropoulos studied at Queensland University of Technology (QUT), where they earned a Bachelor of Business (BBus) with a focus on Marketing. They further enhanced their skills through various training programs, including a Python for Data Science course at General Assembly in 2018, a Growth Hacking Bootcamp at General Assembly in the same year, and a Statistics and Data Science Micromasters from MITx Courses in 2019. Additionally, Sitaropoulos completed Media Training at Media Matters London in 2015.
Digital Marketing Expertise
Sitaropoulos possesses a strong quantitative background that complements their expertise in digital marketing. They have a proven track record of building brands and scaling products that resonate with consumers. Their experience spans both high-growth startup environments and large-scale organizations, allowing them to apply a diverse set of strategies to achieve marketing objectives. Sitaropoulos's digital DNA is evident in their approach to creating impactful marketing campaigns.
Career Progression and Roles
Throughout their career, Sitaropoulos has held various marketing roles that demonstrate a steady progression in responsibility and expertise. Starting as a Marketing Manager at Jobs.co.uk from 2001 to 2002, they advanced to Marketing Manager at Espotting from 2002 to 2005. Sitaropoulos later took on advisory roles, such as their position at Magpie in 2021, and leadership roles at Contiki Holidays, including Global Director - Digital from 2009 to 2011. This diverse experience has contributed to their comprehensive understanding of marketing dynamics.