Amar Sawjani
About Amar Sawjani
Amar Sawjani is a Campaign Manager specializing in SMB Lifecycle & Engagement at Afterpay, with a diverse background in marketing roles across various companies. He has extensive experience in both digital and traditional marketing, focusing on relationship building and strategic initiatives.
Work at Afterpay
Amar Sawjani currently serves as the Campaign Manager for SMB Lifecycle & Engagement at Afterpay. He has held this position since 2022, contributing to the company's marketing strategies in Sydney, New South Wales, Australia. In this role, he focuses on managing campaigns that enhance customer engagement and drive lifecycle marketing initiatives for small and medium-sized businesses.
Previous Experience in Marketing
Prior to his role at Afterpay, Amar Sawjani accumulated diverse marketing experience across various organizations. He worked as a Marketing Executive at Loan Market for two months in 2016 and as an Account Manager at TSM | Thinksmart Marketing for three months in 2021. Additionally, he held positions at Travelex as a Local Marketing Manager and at humm group as a Partner Marketing Manager from 2017 to 2020, where he focused on BNPL and credit card marketing.
Education and Expertise
Amar Sawjani studied at the University of the West of England, where he earned a degree in Marketing from 2010 to 2013. He also attended Peter Symonds College from 2008 to 2010, achieving qualifications in Business Studies, ICT, Physical Education, General Studies, and Media Studies. His educational background supports his extensive experience in both digital and traditional marketing.
Background in Marketing Communications
Amar has a solid foundation in marketing communications, having worked as a Marketing Communications Consultant at Aviva from 2014 to 2015. He also served as a Marketing Executive at Schroders for six months in 2016. His roles have equipped him with a strong analytical mindset and the ability to formulate strategic initiatives throughout the marketing cycle.
Skills in Campaign Management
Amar Sawjani possesses a unique blend of skills in project management, communication, and consumer program campaign management. He specializes in automated campaigns and funnel optimization, which enhances marketing efficiency. His background in event management and business development further contributes to his comprehensive approach to marketing strategies.