Bonnie T.
About Bonnie T.
Bonnie T. serves as the Strategy and Insights Lead at Afterpay in San Francisco, California, a position she has held since 2022. Her prior experience includes roles in market research and consumer insights at SEPHORA and various positions at Hypothesis Group.
Work at Afterpay
Bonnie T. has been serving as the Strategy and Insights Lead at Afterpay since 2022. In this role, she focuses on developing strategic insights that drive business decisions and enhance customer experiences. Based in San Francisco, California, Bonnie utilizes her extensive background in market research to inform Afterpay's strategies and initiatives.
Previous Experience at SEPHORA
Before joining Afterpay, Bonnie worked at SEPHORA as the Manager of Market Research and Consumer Insights from 2019 to 2022. In this position, she was responsible for leading market research efforts to understand consumer behavior and preferences, contributing to SEPHORA's strategic planning and marketing initiatives. Her tenure in San Francisco allowed her to align insights with business objectives effectively.
Consulting Background at Hypothesis Group
Bonnie T. held multiple roles at Hypothesis Group between 2013 and 2019. She began as a Market Research Analyst Intern in 2013, then progressed to Senior Analyst from 2015 to 2017, and later became a Senior Consultant from 2018 to 2019. Her experience at Hypothesis Group involved conducting in-depth market analysis and providing actionable insights to clients in the Greater Los Angeles Area.
Education and Expertise
Bonnie T. has developed a strong foundation in market research and consumer insights throughout her career. Her expertise includes quantitative and qualitative research methodologies, data analysis, and strategic planning. This skill set has been honed through her various roles in different companies, enabling her to provide valuable insights that support business growth.
Early Career at Added Value
Bonnie began her professional career at Added Value, a Kantar company, where she worked as a Market Research Analyst from 2014 to 2015. This role involved analyzing market data and consumer trends, which laid the groundwork for her future positions in market research and consulting.