Caitlin Gordon
About Caitlin Gordon
Caitlin Gordon is the Manager of Affiliate Sales & Partnerships ANZ at Afterpay, where she has worked since 2022. With a strong background in digital marketing and media buying, she has held various roles in the retail and advertising industries, including positions at Zip Co and THE ICONIC.
Work at Afterpay
Caitlin Gordon has been serving as the Manager of Affiliate Sales & Partnerships ANZ at Afterpay since 2022. In this role, she focuses on managing affiliate sales and partnerships within the Australia and New Zealand region. Her responsibilities include overseeing campaign management and developing strategies to enhance affiliate performance. Caitlin's expertise in digital marketing and media buying supports her efforts in driving successful partnerships and sales initiatives.
Previous Experience in Affiliate Marketing
Before joining Afterpay, Caitlin worked at THE ICONIC as an Affiliate Marketing Specialist in 2021, where she managed affiliate marketing strategies for nine months. She also held the position of Affiliate Marketing Coordinator at THE ICONIC from 2018 to 2020, contributing to the growth of the affiliate program. Her experience in these roles has equipped her with a strong foundation in affiliate marketing and partnership management.
Background in Digital Marketing
Caitlin has a diverse background in digital marketing, having worked in various roles that enhance her expertise in the field. She served as Partnerships Manager - Performance & Loyalty at Zip Co from 2021 to 2022, focusing on performance-driven partnerships. Additionally, her tenure at MediaCom Australia included roles as Activation & Investment Coordinator and Activation & Investment Executive, where she gained valuable experience in campaign management and media buying.
Education and Expertise
Caitlin Gordon studied Marketing at Australian Catholic University, where she earned her Bachelor's degree from 2013 to 2015. Prior to that, she completed her secondary education at Riverside Girls High School from 2007 to 2012. Her educational background, combined with her professional experience, has provided her with strong skills in digital marketing and campaign management, particularly in the affiliate sales sector.
Career Development and Skills
Throughout her career, Caitlin has developed a robust skill set in managing affiliate sales and partnerships, particularly in the ANZ region. Her roles have involved extensive campaign management and strategic planning, which are essential for driving affiliate performance. Caitlin's demonstrated history in both retail and advertising industries has further enhanced her marketing strategies and contributed to her success in the field.