Catherine Lyman
About Catherine Lyman
Catherine Lyman serves as the Industry Marketing Campaign Lead at Afterpay, where she has worked since 2022. With a background in marketing management at companies like Nordstrom and Afterpay, she specializes in brand partnerships and integrated marketing campaigns across various industries.
Work at Afterpay
Catherine Lyman currently serves as the Industry Marketing Campaign Lead at Afterpay, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance brand visibility and customer engagement. Prior to this, she worked as the Industry Marketing Campaign Manager at Afterpay from 2020 to 2022, where she contributed to various marketing initiatives aimed at customer acquisition and brand partnerships.
Previous Experience at Nordstrom
Before joining Afterpay, Catherine Lyman worked at Nordstrom as the Marketing Manager for Nordstrom Trunk Club from 2017 to 2020. During her three years in this role, she was responsible for overseeing marketing strategies that aligned with the brand's goals in the Greater Chicago Area. Her work involved facilitating brand partnerships and enhancing customer acquisition efforts.
Background in Event Coordination
Catherine Lyman has a background in event coordination, having worked at SmithBucklin in various roles. She served as an Event Associate from 2015 to 2017 and later as an Event + Client Coordinator for five months in 2017. These positions allowed her to develop skills in managing client relationships and executing events, contributing to her overall marketing expertise.
Education and Expertise
Catherine Lyman earned her Bachelor's degree in Health Planning and Administration from the University of Illinois Urbana-Champaign, completing her studies from 2011 to 2015. Her educational background has provided her with a solid foundation in strategic planning and management, which she applies in her marketing roles. She specializes in creating and executing integrated marketing campaigns across various industries, including consumer packaged goods (CPG), luxury retail, travel, and technology.
Brand Storytelling and Partnerships
Catherine Lyman is recognized for her ability as a brand storyteller, focusing on connecting like-minded brands to enhance customer engagement. Her expertise in facilitating brand partnerships has been a significant aspect of her career, enabling her to drive customer acquisition and develop impactful marketing strategies across different sectors.