Cathy Lara
About Cathy Lara
Cathy Lara is an Associate Content Director with extensive experience in content creation and management across various industries. She has worked for notable companies such as Afterpay, eBay, and Cost Plus World Market, and has contributed to several prominent publications.
Work at Afterpay
Cathy Lara has served as the Associate Content Director at Afterpay since 2021. In this role, she focuses on developing content strategies that enhance brand visibility and customer engagement. Her responsibilities include overseeing content creation and ensuring alignment with the company's marketing objectives. Prior to her current position, she worked as a freelance Associate Content Director at Afterpay Touch from 2019 to 2021.
Previous Experience in Content and Copywriting
Cathy Lara has extensive experience in content and copywriting across various organizations. She worked at Dot & Bo as a Content and Product Writer from 2013 to 2014. She also held the position of Managing Editor for the Fashion Blog at eBay for four months in 2018. Additionally, she served as Content and Copy Lead at Campaign for five months in 2018 and as Sr. Editorial Manager at Athleta from 2018 to 2019.
Educational Background
Cathy Lara holds a Master of Fine Arts (MFA) in Creative Writing from De La Salle University. She also earned a Bachelor of Arts (B.A.) in English Literature with a Dance Concentration from Barnard College. Her educational background supports her expertise in content creation and storytelling.
Contributions to Publications
Cathy Lara has contributed articles to several prominent magazines, including Martha Stewart Weddings, Real Living, Good Housekeeping, and Men's Health. Her work in these publications showcases her ability to create engaging and informative content across various topics.
Skills and Certifications
Cathy Lara possesses skills in transforming creative briefs into compelling brand stories and product-focused copy. She is also a certified yoga instructor, capable of leading team vinyasa sequences. Her diverse skill set enhances her ability to collaborate on innovative campaigns.