Ciara Mc Goohan
About Ciara Mc Goohan
Ciara Mc Goohan is the Vice President of Customer Science & Strategy at Afterpay, where she has worked since 2021. She has extensive experience in data strategy and customer insights, having held various leadership roles in companies such as dunnhumby, Mastercard Data & Services, and David Jones.
Current Role at Afterpay
Ciara Mc Goohan serves as the Vice President of Customer Science & Strategy at Afterpay, a position she has held since 2021. In this role, she focuses on leveraging customer insights to drive strategic initiatives that enhance customer engagement and satisfaction. Her work involves leading data-driven strategies that align with the company's goals in the financial technology sector.
Previous Experience at Afterpay
Before her current role, Ciara Mc Goohan worked at Afterpay as the Senior Director of Merchant Data & Insight from 2020 to 2021. During this time, she was responsible for analyzing merchant data to provide insights that supported business decisions. Her contributions helped shape the company's approach to merchant relationships and data utilization.
Professional Background
Ciara Mc Goohan has a diverse professional background that includes significant roles in data strategy and customer insights. She worked at Mastercard Data & Services as the Head of Data & Services for Retail in ANZ from 2016 to 2019. Additionally, she held positions at David Jones, dunnhumby, and Quantium, where she focused on advanced analytics and customer relationship management.
Education and Expertise
Ciara Mc Goohan studied Mathematics at the University of Leeds, where she earned a BSc Hons degree. Her educational background provides a strong foundation for her expertise in data strategy, customer insights, and analytics. She has developed skills in CRM and loyalty programs across various industries, contributing to her effectiveness in her roles.
Leadership in Data Transformation
Throughout her career, Ciara Mc Goohan has led organization-wide data transformation initiatives aimed at enhancing customer and commercial success. Her leadership in these projects has involved implementing strategies that utilize data to improve business outcomes and customer experiences across different sectors.