Courtney Goes
About Courtney Goes
Courtney Goes is the Director of Brand & Product Marketing at Afterpay International, a position she has held since 2024. With over 15 years of experience in marketing across various sectors, she has a strong background in brand strategy, product marketing, and growth.
Work at Afterpay
Courtney Goes currently serves as the Director of Brand & Product Marketing for Afterpay International, a position held since 2024. Prior to this role, she was the Director of Product Marketing for Afterpay ANZ from 2023 to 2024. Her tenure at Afterpay includes various marketing leadership roles, including Marketing Lead from 2022 to 2023. She operates in a hybrid work environment based in Melbourne, Victoria, Australia.
Education and Expertise
Courtney Goes studied at Queensland University of Technology, where she earned a Bachelor of Business with a double major in Marketing and Public Relations from 2006 to 2009. She furthered her education at RMIT University, achieving a Diploma of Financial Planning in 2009. Her expertise encompasses brand management, messaging, positioning, go-to-market strategies, product marketing, and growth, particularly within the technology sector.
Background
Courtney Goes has over 15 years of experience in marketing, leading teams across Australia, Europe, and the United States in both B2B and B2C contexts. Her career includes significant roles at various organizations, such as Head of Marketing at Cogent.co from 2016 to 2022 and Fractional CMO at Chargefox from 2019 to 2020. She has also worked in senior marketing positions at ResponseTap Limited and Covidence.org.
Achievements
Courtney Goes has developed award-winning marketing campaigns that have facilitated business growth from pre-revenue stages to acquisition. She has also taught over 1,000 students about marketing strategy through both in-person and online platforms. Additionally, she has served as a marketing advisor to multiple startups, leveraging her extensive experience to guide emerging businesses.