Daniela Solomon
About Daniela Solomon
Daniela Solomon is an Instore Marketing Manager at Afterpay, specializing in omni-channel marketing strategies. She has previous experience as a Marketing Manager at VetPartners Australia and New Zealand and as a Merchandiser at Nikon Europe B.V.
Work at Afterpay
Daniela Solomon has been serving as the Instore Marketing Manager at Afterpay since 2020. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and customer engagement in physical retail environments. Her responsibilities include coordinating marketing initiatives that align with Afterpay's overall business objectives, ensuring a seamless integration of online and offline marketing efforts.
Previous Experience at VetPartners Australia and New Zealand
Prior to her current role, Daniela Solomon worked as the Marketing Manager at VetPartners Australia and New Zealand from 2019 to 2020. During her tenure in Sydney, Australia, she was responsible for creating and executing marketing strategies that supported brand growth and customer acquisition. Her experience in this position contributed to her expertise in omni-channel marketing.
Experience at Nikon Europe B.V.
Daniela Solomon's career includes a position as a Merchandiser at Nikon Europe B.V. from 2012 to 2013. Based in Johannesburg, South Africa, she was involved in merchandising strategies that promoted Nikon's products in retail settings. This role provided her with valuable insights into consumer behavior and retail marketing.
Education and Expertise
Daniela Solomon completed her secondary education at Northcliff High School, achieving Matriculated status in 2007. She then pursued higher education at the University of Johannesburg, where she earned a Bachelor of Commerce (BCom) degree in Marketing/Marketing Management from 2008 to 2012. Her academic background laid the foundation for her career in marketing, equipping her with essential skills in brand management and strategy.
Specialization in Omni-Channel Marketing
Daniela Solomon specializes in growing brands through an omni-channel approach, effectively leveraging both online and offline marketing strategies. Her expertise includes developing and executing global marketing strategies that integrate traditional and digital marketing channels. This specialization allows her to create cohesive marketing campaigns that enhance brand presence across various platforms.