Emerald Doi
About Emerald Doi
Emerald Doi serves as the Retail Marketing - Brand Education Manager for North America at Afterpay, where she has worked since 2021. With extensive experience in retail marketing across various companies, she has developed training strategies and marketing collateral to enhance brand awareness and customer engagement.
Work at Afterpay
Emerald Doi serves as the Retail Marketing - Brand Education Manager for North America at Afterpay. She has held this position since 2021, contributing to the company's marketing strategies in the San Francisco Bay Area. In her role, she is responsible for the in-store strategy of over 30 merchants, focusing on tailored training tactics and scalable training tools. Her work aims to enhance brand awareness and improve customer acquisition across various sectors.
Previous Experience in Retail Marketing
Before joining Afterpay, Emerald Doi worked at Too Faced Cosmetics as the Retail Marketing Manager for North America from 2020 to 2021. She also held several positions at philosophy, including Account Executive and Associate Account Executive, where she gained extensive experience in retail marketing and account management. Her career includes a role as Business Manager at Saks Fifth Avenue in 2004, where she developed foundational skills in retail operations.
Education and Expertise
Emerald Doi possesses a strong background in retail marketing and brand education. Her expertise includes developing Sales Enablement Training Playbooks, which enhance brand awareness and customer acquisition across multiple verticals, including beauty, fashion, and automotive. She leads content innovation and marketing collateral development, supporting retail marketing and training functions.
Career Progression
Emerald Doi's career in retail marketing spans over a decade, with significant roles at various companies. She began her journey at philosophy, where she worked for five years as an Account Coordinator and later as an Account Executive. She transitioned to Too Faced Cosmetics, where she held multiple positions, including Regional Education Manager for the West Coast. Her diverse experience has equipped her with a comprehensive understanding of the retail landscape.