Emperatriz Herrera
About Emperatriz Herrera
Emperatriz Herrera is a Creative Art Director with a Bachelor of Fine Arts in Communication Design from Texas Tech University. She has worked at Afterpay since 2022 and previously held the same position at Old Navy for nine years.
Work at Afterpay
Emperatriz Herrera has been serving as the Creative Art Director at Afterpay since 2022. In this role, she is responsible for overseeing the creative direction and visual strategy of the brand. Her work involves collaborating with various teams to ensure that the visual identity aligns with the company's objectives. Afterpay is known for its innovative approach to payment solutions, and Herrera's contributions play a significant role in enhancing the brand's image in the competitive financial technology sector.
Previous Experience at Old Navy
Before joining Afterpay, Emperatriz Herrera worked as a Creative Art Director at Old Navy from 2013 to 2022. During her nine years at Old Navy, she was instrumental in developing creative campaigns and visual merchandising strategies. Her experience in the retail sector allowed her to refine her skills in brand development and consumer engagement, contributing to the overall success of the brand in a dynamic market.
Education and Expertise
Emperatriz Herrera holds a Bachelor of Fine Arts (B.F.A.) in Communication Design from Texas Tech University, where she studied from 2009 to 2013. Additionally, she earned another Bachelor of Fine Arts (B.F.A.) in Design and Visual Communications from Arizona State University, attending from 2007 to 2009. Her educational background provides her with a strong foundation in design principles and visual communication, which she applies in her professional roles.
Background
Emperatriz Herrera has a diverse educational and professional background in the field of creative arts and design. She began her studies at Arizona State University, where she focused on Design and Visual Communications. Following this, she continued her education at Texas Tech University, specializing in Communication Design. Her career trajectory includes significant roles in major companies, showcasing her expertise in creative direction and visual strategy.