Gemma Saunders (Nee France)
About Gemma Saunders (Nee France)
Gemma Saunders (nee France) is the Director of Retail Marketing ANZ at Afterpay, with a strong background in telecommunications and marketing. She has held various leadership roles at Optus and other companies, demonstrating expertise in strategic product propositions and team development.
Current Role at Afterpay
Gemma Saunders serves as the Director of Retail Marketing ANZ at Afterpay, a position she has held since 2021. In this role, she is responsible for overseeing retail marketing strategies across Australia and New Zealand. Her leadership focuses on enhancing brand presence and driving customer engagement within the retail sector.
Previous Experience at Optus
Gemma Saunders has extensive experience at Optus, where she held multiple roles from 2012 to 2021. Her positions included Customer Communications, Loyalty and Lifecycle Manager, and Associate Director for Strategic Propositions Go to Market - 5G and The Optus Living Network. She also contributed to the launch of 5G in Australia, managing the transition from concept to market.
Background in Marketing and Brand Development
Gemma has a strong background in marketing and brand development, particularly in the telecommunications sector. She worked at companies like iris worldwide as Group Account Director and Sony Ericsson as Brand Marketing Manager. Her experience includes delivering large-scale digital, social, retail, sponsorship, and above-the-line campaigns.
Education and Expertise
Gemma Saunders studied at Keele University, where she earned a BSc in Management Science and Biology from 1996 to 1999. Her educational background supports her expertise in strategic product propositions and marketing leadership, enabling her to effectively guide teams and projects in the marketing field.
Mentorship and Community Involvement
Gemma is actively involved in mentorship through the ABCN youth mentorship program. This commitment reflects her dedication to developing future leaders and contributing to community growth. Her focus on training and leading teams emphasizes her belief in professional development and people leadership.