Gillian Bromiley
About Gillian Bromiley
Gillian Bromiley serves as the Director of Marketing Operations and Media at Afterpay in Sydney, Australia, where she has worked since 2022. With extensive experience in marketing roles at companies like Optus and Volvo Car Australia, she specializes in managing marketing budgets, strategies, and consumer insights.
Work at Afterpay
Gillian Bromiley has served as the Director of Marketing Operations and Media at Afterpay since 2022. In this role, she oversees marketing operations in the Australia and New Zealand (ANZ) region. Her responsibilities include managing marketing strategies and media initiatives to enhance brand visibility and engagement. She has been instrumental in optimizing marketing budgets and resource allocation to improve campaign effectiveness.
Previous Experience at Optus
Prior to her current position, Gillian Bromiley held multiple roles at Optus from 2015 to 2021. She began as a Marketing Manager for Mobile Lifecycle, then progressed to Senior Manager positions focusing on Marketing Strategy & Performance and Customer Marketing. Additionally, she served as an Agile Product Owner and Senior Marketing Manager, where she led incubation projects. Her tenure at Optus provided her with extensive experience in managing marketing strategies and performance metrics.
Background in Marketing Communications
Gillian Bromiley has a solid foundation in marketing communications, having worked at Volvo Car Australia from 2007 to 2015. She initially served as a Marketing Executive and later as the Marketing Communications Manager. In these roles, she was responsible for developing marketing strategies and executing events that enhanced brand presence. Her experience in this sector contributed to her expertise in managing media and creative agencies.
Education and Expertise
Gillian Bromiley possesses a strong background in consumer and research insights, which she utilizes to inform strategic marketing decisions. She has demonstrated expertise in managing both Above The Line (ATL) and Below The Line (BTL) marketing strategies. Her skills extend to partnership and sponsorship program management, which enhances brand visibility. Additionally, she is experienced in collateral and website development, ensuring brand consistency across digital platforms.
Career Development
Gillian Bromiley's career spans various roles in marketing and business development. She began her professional journey at Victoria Teachers Credit Union as a Relationship Marketing/Business Development Officer. Her subsequent positions at Yokohama Tyre Australia and Optus allowed her to develop a diverse skill set in marketing strategy, budget management, and campaign execution. This progressive career path has equipped her with the necessary skills to excel in her current role.