Joanna Kwon
About Joanna Kwon
Joanna Kwon is the Director of Consumer & Marketing Analytics at Afterpay, with extensive experience in fintech and e-commerce. She has held various analytical roles at notable companies, including PayPal, Lending Club, and StubHub, and possesses strong skills in data-driven decision-making and cross-functional collaboration.
Work at Afterpay
Joanna Kwon has been serving as the Director of Consumer & Marketing Analytics at Afterpay since 2020. In this role, she focuses on leveraging data to inform marketing strategies and enhance consumer engagement. Her expertise in analytics supports Afterpay's mission to provide flexible payment solutions in the fintech sector.
Education and Expertise
Joanna Kwon holds a Bachelor of Science degree from the University of California, Berkeley. She also earned a Graduate Certificate from Stanford University. Her educational background equips her with a solid foundation in analytical methodologies. She is proficient in various analytical tools and languages, including Tableau, Google Analytics, AWS, and Python, which she utilizes to drive insights in marketing and consumer analytics.
Background
Joanna Kwon has a diverse professional background, having worked in both corporate and startup environments. She began her career as an Industrial Engineering Intern at The Walt Disney Company in 2009. Over the years, she has held various roles in prominent companies, including PayPal, Lending Club, and Upgrade, Inc., where she developed her skills in marketing analytics and risk management.
Achievements
Throughout her career, Joanna Kwon has demonstrated a commitment to empowering business decisions through data and insights. She has a proven track record in scaling teams of analysts and data scientists, focusing on recruitment and mentoring. Her ability to build partnerships across various levels has enhanced cross-functional collaboration in her roles.