Jobeth Harvey
About Jobeth Harvey
Jobeth Harvey is a CRM Lifecycle Manager with extensive experience in digital marketing across eCommerce and retail sectors in Australia, New Zealand, and the UK. Currently, she manages CRM, loyalty, and wine club initiatives at Vinomofo and has previously held roles at companies such as Afterpay and Bartercard New Zealand.
Work at Afterpay
Jobeth Harvey has been employed at Afterpay as a CRM Lifecycle Manager since 2021. In this role, she focuses on developing and implementing customer relationship management strategies to enhance customer engagement and retention. Her position involves leveraging data-driven insights to optimize marketing efforts and improve customer communication.
Previous Experience at Vinomofo
Prior to her current role at Afterpay, Jobeth Harvey worked at Vinomofo as an Email Marketing Manager from 2018 to 2020. During her tenure, she was responsible for creating and executing email marketing campaigns aimed at increasing customer engagement and driving sales. She currently holds the position of CRM, Loyalty & Wine Club Manager at Vinomofo, which she has maintained since 2020.
Background in Digital Marketing
Jobeth Harvey has extensive experience in digital marketing across various sectors, including eCommerce, retail B2C, and B2B. Her career spans multiple countries, including Australia, New Zealand, and the UK. She has held various roles that have contributed to her expertise in managing CRM systems and executing marketing strategies.
Education and Expertise
Jobeth Harvey studied at The Nottingham Trent University, where she earned a First Class Honours degree in Business Management and Marketing from 2011 to 2015. She also attended Chesham Grammar School from 2003 to 2010. Her educational background supports her expertise in digital marketing, CRM management, and data-driven marketing strategies.
Skills in Marketing Tools
Jobeth Harvey is proficient in various marketing tools, including Campaign Monitor and Hubspot for CRM management. She also utilizes Google Analytics and JIRA to support her digital marketing initiatives. Her skills enable her to effectively analyze data and implement strategies that enhance customer communication and retention.