Joel M.
About Joel M.
Joel M. is the Director of Brand Marketing for ANZ at Afterpay, with extensive experience in digital marketing and brand management. He has held leadership roles at various companies, including Optus and Kayo Sports, and has a strong educational background in marketing and management.
Work at Afterpay
Currently, Joel M. serves as the Director of Brand Marketing for Afterpay in the ANZ region. He has held this position since 2020, contributing to the brand's marketing strategies and initiatives for four years. His role involves creating compelling communications and overseeing brand marketing efforts to align with Afterpay's financial goals.
Previous Experience in Marketing
Before joining Afterpay, Joel M. worked at Kayo Sports as the Head of Brand and Marketing from 2018 to 2020. He played a pivotal role in launching the Kayo Sports brand, building the sales and marketing team from the ground up. Prior to that, he was the Associate Director of Digital Marketing at Optus from 2012 to 2018, where he focused on digital marketing strategies in Sydney, Australia.
Education and Expertise
Joel M. has a strong educational background in marketing and management. He earned a Master of Business Administration (Executive) from AGSM @ UNSW Business School, completing the program from 2014 to 2017. He also studied at Kellogg Executive Education, achieving an Executive Education in Brand in 2019. Additionally, he holds a Bachelor of Business (Marketing) from Charles Sturt University and a Diploma of Management from the Australian Institute of Management.
Specializations and Skills
Joel M. specializes in performance marketing, with expertise in SEO, SEM, programmatic display, social media, and affiliate marketing. He has extensive experience in building marketing and creative teams from scratch and has a proven track record in developing online stores and sales teams that exceed sales targets. His skills also include implementing Salesforce Marketing Cloud and developing strategies for digital CRM, focusing on customer retention and lifecycle management.
Background in Telecommunications
Joel M. has a background in telecommunications, having worked at Vodafone Hutchison Australia as a Digital Manager - Merchandising from 2006 to 2012. He also held the position of Operations Manager - Mass Market Sales at Hutchison Telecoms from 2003 to 2006. His experience in these roles contributed to his understanding of digital marketing and customer engagement strategies.