Katherine Trinh
About Katherine Trinh
Katherine Trinh is a Media Planner currently working at Afterpay in Sydney, Australia. She has extensive experience in digital marketing, having previously held roles at Sparro and MSD, and holds a Bachelor of Commerce from UNSW Australia.
Work at Afterpay
Katherine Trinh has been employed at Afterpay as a Media Planner since 2021. In this role, she has managed the execution of over 150 campaigns across various domains, including B2B, brand, co-marketing, growth, and in-store initiatives. She also contributed to onboarding a new media agency, providing strategic input on processes and service level agreements (SLAs) for projects. Prior to her current position, she worked at Afterpay as a Digital Marketing Executive from 2020 to 2021.
Previous Experience in Digital Marketing
Katherine Trinh has extensive experience in digital marketing, having worked at Sparro in various capacities. She served as a Digital Marketing Executive for six months in 2018, followed by a role as a Digital Marketing Specialist for seven months in 2019. Additionally, she worked as a Digital Marketer at Sparro from 2017 to 2018 for one year. Her experience includes designing testing frameworks to measure the incrementality and effectiveness of marketing campaigns.
Internship Experience at MSD
In 2016, Katherine Trinh completed a six-month internship at MSD as a Commercial Effectiveness Intern. This role provided her with foundational experience in the commercial aspects of marketing and effectiveness strategies.
Educational Background
Katherine Trinh studied at Kincoppal-Rose Bay, achieving a Higher School Certificate with a score of 93.80 from 2010 to 2012. She furthered her education at UNSW Australia, where she earned a Bachelor of Commerce (BCom) with a focus on International Business and Marketing from 2013 to 2016.
Experience at UNIQLO Australia
Katherine Trinh worked at UNIQLO Australia as a Partner from 2015 to 2016. This role contributed to her understanding of retail marketing and operational processes within a global brand.