Kayla Lavorato
About Kayla Lavorato
Kayla Lavorato is a Commerce Content Marketing Manager at Afterpay, where she has worked since 2022. She previously held various editorial roles at BuzzFeed and Scripps Networks Interactive, contributing significantly to content development and strategy in the commerce sector.
Work at Afterpay
Kayla Lavorato serves as the Commerce Content Marketing Manager at Afterpay, a position she has held since 2022. In this role, she collaborates with various teams including CRM, affiliate, product, and design to ensure the relevance of content and to prioritize revenue initiatives. She has established an affiliate content program at Afterpay, focusing on enhancing the company's marketing strategies.
Experience at BuzzFeed
Kayla Lavorato has extensive experience at BuzzFeed, where she held multiple positions from 2017 to 2021. She began as a Lifestyle Writer, then transitioned to the role of Shopping Writer, and later became the Shopping Editor. During her tenure, she wrote and edited over 500 shopping articles, significantly contributing to the platform's commerce content. Her final role at BuzzFeed was as Senior Commerce Editor.
Background in Social Media and Editorial Roles
Before her time at BuzzFeed, Kayla worked at Scripps Networks Interactive as a Social Media Coordinator for the Food Network and Cooking Channel. She also served as an Editorial Intern at HGTV. These positions provided her with a solid foundation in content creation and social media management, enhancing her skills in the digital media landscape.
Education and Expertise
Kayla Lavorato earned her Bachelor’s Degree in Journalism and Electronic Media from the University of Tennessee, Knoxville, where she studied from 2012 to 2016. This educational background equipped her with the necessary skills and knowledge to excel in content marketing and digital media.
Internship Experience
In addition to her professional roles, Kayla completed an internship at Bechtel as a Public Affairs Intern in 2015. This internship lasted for two months and provided her with experience in public affairs within the nuclear, security, and environmental sectors.