Kayla Lethlean
About Kayla Lethlean
Kayla Lethlean is an Onsite Marketing Assistant Executive at Afterpay, where she has worked since 2021. She has a background in data analysis and customer service, having held various roles at Afterpay and earned a Bachelor's degree in Creative Arts Industries from Victoria University.
Work at Afterpay
Kayla Lethlean currently serves as the Onsite Marketing Assistant Executive at Afterpay, a position she has held since 2021. In this role, she collaborates with key stakeholders and channel leads to enhance customer relationship management (CRM) growth through the shop directory. Prior to this, she worked as a Real Time Analyst for seven months in 2020, where she analyzed key trade and CRM-led campaigns to identify successes and challenges. Additionally, she served as a Customer Service Specialist from 2019 to 2020 and as a Workforce Planning Analyst for five months in 2020, both contributing to her comprehensive understanding of the company's operations.
Education and Expertise
Kayla Lethlean earned her Bachelor's degree in Creative Arts Industries from Victoria University, where she studied from 2011 to 2014. This educational background has equipped her with skills relevant to her current role in onsite marketing and campaign analysis. Her expertise in data analysis and campaign evaluation is evident in her contributions to Afterpay, particularly in the quality assurance process and the implementation of tactical events and content moments onsite.
Background
Kayla Lethlean has a background in customer service and data analysis, which has shaped her career at Afterpay. She began her journey with the company as a Customer Service Specialist, where she developed a foundational understanding of customer interactions and support. Her subsequent roles, including Real Time Analyst and Workforce Planning Analyst, allowed her to deepen her analytical skills and contribute to strategic decision-making processes within the organization.
Achievements
Throughout her tenure at Afterpay, Kayla Lethlean has played a crucial role in the quality assurance process by identifying and resolving issues such as broken links and layout errors on the site. Her analytical skills have influenced future site applications and campaigns, ensuring that marketing efforts are data-driven and effective. Kayla's ability to utilize data analysis in her roles has contributed to the successful implementation of various onsite marketing strategies.